The Why's...
Why organize a festival?
It’s not only about project management, acquiring sponsors, showing companies that they get a showcase, renting a location and selecting staff.
Rather, it’s about what we offer and whether anyone wants to see and hear that. But at its core, it’s mainly about conveying the feeling of something that hasn’t existed before and bringing people together with their thoughts, ideas and solutions for the future at the level of human togetherness in this one world of ours in a sustainable dialogue across borders and disciplines and without barriers.
Business, research and universities hand in hand with art & music at a festival, these are three sides of the same coin. Yes, it has a third side, a fine ridge on which everything must remain in balance and keep rolling: the organisation of an idea on how to bring Brisbane and Munich, Queensland and Bavaria and thereby Australia and Germany (even) closer together.
Why Invest in Australia Week?
AWM offers companies from Australia and Germany a platform that they can help shape themselves. Choose an event or organise your own themed event during an AWM. Create a showcase in Germany, present yourself, your products and services and do it together with Australian art, music and culture. Invest in your own future, your market entry or new partnerships.
Why Become a sponsor or Patron?
We are open to sponsors and patrons and welcome offers.
What we don’t want to do are standardized sponsorship packages, pure logo space or very general offers. Of course, these classic sponsorship elements also have their place and come along. But this is not dependent on gold, silver or bronze grids. Rather, we want to work with you to get to know your target audience, target the right audience and customers, and see how we can meaningfully connect you with your target market. Then we put together a package that you agree with and benefit from. Your benefit is our gain.
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Why Australia ? - The Initiative
The Australia Week Munich 2022 - A Premiere
The Australia Week Munich 2022 is intended to help reflect Germany’s friendship and cooperation with Australia. It should present the diversity of Australia, lead to art, culture and knowledge exchange and connect people, societies and economy of Germany with those of Australia.
Australia Week provides a forum for art and music, young companies, researchers, universities, sustainable, green and modern industries from Germany and Australia to present themselves and engage in an all-encompassing, multi-layered, close dialogue.
Together we are stronger!
A recent excellent example of cooperation for the future is the German – Australian Hydrogen Accord.
Emphasis on Queensland and Brisbane.
The focus of Australia Week is Queensland and its capital Brisbane.
The Olympic City 2032 Brisbane as one of the most important locations in Australia for research, green hydrogen, universities, art & culture and diversity, is the guest of Australia Week Munich 2022.
Australian art and music from Queensland and Munich offers a forum for encounters and dialogue. The diversity and spectrum of Australia Week is broad and open and is intended to present the diversity of Australia, lead to cultural and knowledge exchange and connect people, societies and economies of Bavaria and Munich with those of Queensland and Brisbane.
Partner festival in this initiative is the BRISBANE GERMAN WEEK.
Munich and Brisbane
Munich and Brisbane
The idea is to showcase Brisbane in Munich as well as Australian art & culture, music & festivals, festivals & lifestyle, science & green industries, universities & research centers, entrepreneurship & innovative spirit.
This festival is expected to grow and appear each year with new focuses and themes. Of course, it will not come by itself and needs supporters, funding, voluntary and yet highly professional work until it will be established. But, exactly that is our aim and our aspiration.
Why AUSTRALIA?
“Discover why Australia is a great investment destination. […] Australia’s economy grew faster than expected in the first half of 2021. GDP exceeded its pre-pandemic growth rate and unemployment fell below pre-pandemic levels in the June quarter.” (Austrade, 2022)
Find the newest benchmark report 2022 from AUSTRADE “Why Australia” HERE.
Why BAVARIA?
“As a globally active market, Bavaria is home not only to global players, but also to a strong SME sector and numerous start-ups. Investors therefore encounter a broad spectrum of competitive suppliers, potential customers and cooperation partners.”
(Invest in Bavaria , 2022)
Click on the cities location to visit them virtually:
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William Barton
Why Will Barton as soloist and guest of honor?
The highlight of the week will be an encounter of a special kind: one of the most famous Australian Aboriginal didgeridoo soloists, multivocalist and composer William Barton is coming to Munich!
We want to show the unique span from 90.000 years old cultures to the modern age, in art and music of the Aborigines and new, western culture. Because, that symbolizes this wonderful country Australia: Wonderland of cultures, animals, landscapes and most innovative developments to green economy from energy to space research.
“What I remember so clearly from my uncle is him telling me that the didgeridoo is a language. It’s a speaking language and like any language, it’s something that you’ve got to learn over many months, and many years. It’s got to be a part of you, and what you do”. (William Barton, 2022)
We want to show the unique span from 90,000 years old cultures to modern times, in the art and music of Australia’s indigenous people, among whose most prominent representatives is didgeridoo virtuoso and multi-instrumentalist William Barton. His philosophy also embraces his desire to reconcile and connect his ancient culture with the newer, Western culture. For, that is what this wonderful country of Australia symbolizes: from wonderland of ancient to cutting-edge cultures, unique animals, breathtaking landscapes and most innovative developments to green and digital economy from energy to space exploration.
Why universities from Brisbane and Munich?
- Since 2010, UQ has partnered with the Technical University of Munich (TUM) and Ludwig Maximilian University (LMU). Both are considered priority education and research partners.
- TUM – UQ as partners are, among many other things:
– Host of an academic network of well over a hundred dedicated expert researchers
– Recipients of numerous faculty and researcher mobility grants and hosts of two dozen bilateral workshops and symposia in Munich and Brisbane between 2015 and 2022.
– UQ and TUM are joint founding members of the Global Bioeconomy Alliance. - Furthermore, UQ has a:
– Long-term priority strategic engagement with LMU.
– Long-term commitment with Helmholtz Center, Max Planck Institute.
– Long-term partnership with the Munich Centre for Neurosciences .
thank you to
OUR PREMIUM SPONSORS
OUR COOPERATION PARTNERS
Why Invest in Australia Week?
AWM offers companies from Australia and Germany a platform that they can help shape themselves. Choose an event or organise your own themed event during an AWM. Create a showcase in Germany, present yourself, your products and services and do it together with Australian art, music and culture. Invest in your own future, your market entry or new partnerships.
Why Become a sponsor or Patron?
We are open to sponsors and patrons and welcome offers.
What we don’t want to do are standardized sponsorship packages, pure logo space or very general offers. Of course, these classic sponsorship elements also have their place and come along. But this is not dependent on gold, silver or bronze grids. Rather, we want to work with you to get to know your target audience, target the right audience and customers, and see how we can meaningfully connect you with your target market. Then we put together a package that you agree with and benefit from. Your benefit is our gain.
Vision & Values
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Events
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